For such creative people, writers are responsible for some of the most snore-worthy content on the internet. I’m talking of About pages. Why do we authors feel the need to cram these unsuspecting pages (and our hapless visitors’ heads) with bland facts that have the character of library paste? Failing to optimize the About page at your author website is a mistake, but producing one so boring no one will read it elevates error into senselessness. Continue Reading>>
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Less than five seconds—that’s how much time it takes visitors to decide whether to stay at your website. Once they leave, which happens for a number of reasons, they often won’t return. With this in mind, engaging visitors from the start is the most important thing you can do at your website. Today in the “Create an Amazing Website” blog series we’ll focus on your home page, which is where most of your visitors will land. Continue Reading>>
A while ago, I decided to create a separate-but-connected website at my author URL for each of the three genres I write. (Stop crossing your eyes. I won’t get any more technical than this.) Carried away by my enthusiam, I didn’t stop to wonder if I could keep up with multiple websites. It would be cool, I decided. The main site would act as a satellite hub, sending out visitors to the genre websites in a grand adventure. Continue Reading>>
Have you ever seen an author website that was amazing, but you didn’t know why? Things like professional photographs and cool special effects aren’t hard to identify, but what made the author seem larger than life? The answer is a branded website. Most successful authors have their brands figured out. This creates the impression of self-confidence at their websites. Continue Reading>>
There’s nothing so humbling for a writer than staring at a blank screen with no idea what to write. Deciding what to include in your newsletter can intimidate an author, even when you know it should cover topics related to your books and writing. I understand how hard and how important it is to connect with your readers. That’s why I put together this blog series on creating an awesome author newsletter. Continue Reading>>
Have you ever wondered what to say to someone you’ve just met in a social situation? There’s nothing worse than that tongue-tied sensation. I’d rather say something sincere than spout banalities. Figuring out how to write an authentic author newsletter can feel much the same. I struggled for years to sort out what to include in mine. I’m glad to say that I finally know what readers want from me. I hope in this article to shortcut the process for you. Continue Reading>>
How many ways can you split your attention without scattering it to the four winds? I mean, really, you have more to-do list than time. I understand, believe me, but whether to offer an author newsletter isn’t the best place to draw the line. What if I told you that having an author newsletter can save you time? Yes, really. Continue Reading>>
Maybe you’re like me and find the hardest topic to write about is — yourself. You stare at the screen with your mind blank and wonder what you can possibly write about yourself that won’t (a) bore others to tears, (b) sound conceited, or (c) get you in trouble with a relative. Why do we do this to ourselves? Continue Reading>>
Excuses for not reading, a busy schedule, and even sleep can go by the wayside when a reader finds a good novel. What makes a book this compelling, how does this jive with writing to market, and what can you learn that will keep readers engaged with your own books? Continue Reading>>