How many ways can you split your attention without scattering it to the four winds? I mean, really, you have more to-do list than time. I understand, believe me, but whether to offer an author newsletter isn’t the best place to draw the line.
What if I told you that having an author newsletter can save you time? Yes, really. Read on.
This is the first installment in a series that covers the benefits of an author newsletter, how to set one up, what to include in yours, and how to gain and keep raving fans through your author newsletter. Subscribe to ensure you receive all installments in this series.
Should You Have an Author Newsletter?
An author newsletter provides too many benefits to give it short shrift. I only wish I had started mine sooner. Here’s why.
Benefits of an Author Newsletter
Connect with your readers in a more personal way.
Transport readers through your writing and you’ll automatically endear yourself to them. They’ll latch onto you because they want more of the vicarious experiences only your unique writing voice can provide them. The problem for most writers is that we don’t have the time or energy to constantly nurture readers via social media, emails, and in person. Enter the author newsletter, an ideal way to connect with all your subscribers at once while letting them feel you are talking to each of them personally. You may receive replies, but most of your fans will be happy to find the answers to their questions (What are you working on now? When is your next book coming out? Are there any special offers available?) within the newsletter. Depending on where you are in your writing career, sending an author newsletter can save you time, the services of a virtual assistant, and your sanity.
Keep your name in front of readers.
People have short memories these days. Unless you constantly run the social media hamster wheel, they will forget about you. Don’t believe me? Have you ever forgotten the name of an author someone recommended to you? Sending readers your author newsletter jogs their memories in a way that can lead to sales of your books. Readers recommend their favorite authors to other readers all the time. Continuously putting your name front and center in their minds can lead to word-of-mouth sales.
Reach readers without relying on the vagaries of a social media platform.
This benefit is worth all the others combined. If you have a Facebook author page, you already know how a social site’s algorithm can change to kill your reach. Why rely on the goodwill of a third party to contact your followers when you can own the email list your author newsletter will accumulate?
Gain insights and feedback.
There’s nothing worse than feeling like you are shouting into a void. Email list providers like Mailchimp (the one I use) allow you to see the engagement your author newsletter receives. You can find out which of the people signed up for your list read your newsletter. Consider giving these engaged subscribers the chance to join your street team.
Final Thoughts From Janalyn
Despite being filled with creative people, the publishing community can be strangely guilty of group-think. We writers are told to silence our inner editors, write in one genre, and use only nouns and verbs.
No and no and no. I don’t do any of that. When popular advice clashes, confusion reigns. Are we supposed to write from the heart or to market, plot story scenes or write by the seat of the pants, share transparently with readers or maintain an air of mystery?
Before I come off like a total rebel, I should say that I believe in listening to others. I never take advice without filtering it through my own experiences, needs, and goals. I trust that you will do the same. That said, I truly believe that most authors should connect with their readers through author newsletters.