Category Archives: Marketing Books

Marketing books made easier.

Live Write Breathe Website for Writers

Is Your Author Website’s About Page Drop-Dead Boring?

For such creative people, writers are responsible for some of the most snore-worthy content on the internet. I’m talking of About pages. Why do we authors feel the need to cram these unsuspecting pages (and our hapless visitors’ heads) with bland facts that have the character of library paste? Failing to optimize the About page at your author website is a mistake, but producing one so boring no one will read it elevates error into senselessness. Continue Reading>>

Make an Engaging Home Page at Your Author Website

Less than five seconds—that’s how much time it takes visitors to decide whether to stay at your website. Once they leave, which happens for a number of reasons, they often won’t return. With this in mind, engaging visitors from the start is the most important thing you can do at your website. Today in the “Create an Amazing Website” blog series we’ll focus on your home page, which is where most of your visitors will land. Continue Reading>>

Should an Author Have Multiple Websites?

A while ago, I decided to create a separate-but-connected website at my author URL for each of the three genres I write. (Stop crossing your eyes. I won’t get any more technical than this.) Carried away by my enthusiam, I didn’t stop to wonder if I could keep up with multiple websites. It would be cool, I decided. The main site would act as a satellite hub, sending out visitors to the genre websites in a grand adventure.   Continue Reading>>

What to Include in Your Author Newsletter

There’s nothing so humbling for a writer than staring at a blank screen with no idea what to write. Deciding what to include in your newsletter can intimidate an author, even when you know it should cover topics related to your books and writing. I understand how hard and how important it is to connect with your readers. That’s why I put together this blog series on creating an awesome author newsletter. Continue Reading>>

How to Write an Authentic Author Newsletter

Have you ever wondered what to say to someone you’ve just met in a social situation? There’s nothing worse than that tongue-tied sensation. I’d rather say something sincere than spout banalities. Figuring out how to write an authentic author newsletter can feel much the same. I struggled for years to sort out what to include in mine. I’m glad to say that I finally know what readers want from me. I hope in this article to shortcut the process for you. Continue Reading>>

Publishing in a Book Bundle with Other Authors

Participating in a book bundle  can be fun and profitable or an experience never to repeat. It’s flattering to receive an invitation to join with other authors to create a book bundle, but think through any involvement in a book bundle and by all means do your research before you commit. While being in one can increase your exposure and promote your shared book in the rankings, they have their drawbacks. Publishing in a book bundle with other authors can turn out well, except when it doesn’t. Continue Reading>>