How to Get Book ReviewsReview requests inundate book bloggers, reviewers, and authors. How can you expect to reach them on behalf of your own book? I can answer this question from both perspectives. As a book blogger and reviewer, I receive a lot of emails and other contacts from authors asking me to read and review or endorse books. I know what catches my attention in a review request. As an author, I’ve written review requests for my books and have tested firsthand the advice I give in this post.
It’s important to make a good impression when you contact a book blogger, author, or potential reviewer. Bear in mind that time is short for them, so open your email with a clear, concise explanation of what you will give and expect in exchange. Of course, you’ll want to offer a complimentary copy of your book. Be sure and use a one-sentence sales pitch to describe your book and mention the format or choice of formats you are willing to provide.
When approaching top reviewers, you should offer your book in either print or digital formats. If you are self-published, giving the name of a respected editor who worked on your book can net you more acceptances.
Sweeten the deal by offering free use of the contents of your email (see below for what to include). You can also maybe make available a selection of already-written guest posts that pertain to your book but aren’t sheer promotion.
Once you’ve described your book and detailed what the book blogger or reviewer will receive, state what you want in exchange. That will be a review but can also include an endorsement or blog feature to publish as part of a blog tour. Some writers stipulate that they would rather receive no review than a negative one. Opinions on whether to do this vary widely.
Other items to include in your email:
- a cover image for your book
- compelling back-cover copy
- a brief bio that answers the question of why you are qualified as the author of this book
- a head shot of you
- links to your website and social media accounts
Give a book blogger, author, or reviewer everything needed to review and feature your book right from the first email. This saves both you and them a lot of time and may increase your acceptance rate.
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© by Janalyn Voigt